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ECONOMICS
  • Microeconomics: An Introduction
  • Consumer’S Equilibrium
  • Theory Of Demand
  • Elasticity Of Demand
  • Production Function
  • Concepts Of Revenue
  • Concepts Of Cost
  • Producer’S Equilibrium
    • Introduction
    • Maximisation Of Profit Is A Situation Of Producer’S Equilibrium
    • Short-Run Equilibrium
    • Tr-Tc Approach And Producer’S Equilibrium
    • Mr-Mc Approach
    • Long-Run Equilibrium (Mr-Mc Approach)
    • Break-Even Point And Shut-Down Point
    • Recap:Summary
    • Model Papers
    • Fundamental Questions
    • Higher Order Thinking Skills
    • Self Assessment Test
    • Question/ Exercises
    • Purging The Puzzles
  • Theory Of Supply
  • Forms Of Market
  • What Macroeconomics Is About?
  • Some Basic Concepts Of Macroeconomics
  • National Income And Its Related Aggregates
  • Measurement Of National Income
Producer’s Equilibrium
TR-TC Approach and Producer’s Equilibrium
Under perfect competition, TR (Total Revenue) curve is a straight line passing through origin as price of the product (AR) is constant. TC curve is inverted S-shaped as discussed in the earlier chapter.

Equilibrium is struck when the difference between TR and TC is maximised. Implying that is maximised. Geometrically, it occurs when tangents to TR and TC curves are parallel or when Slope of TR= Slope of TC. Since TR curve is a straight line under perfect competition, the equilibrium condition can be restated as a situation when the tangent to TC is parallel to TR. Fig. 1 illustrates this situation.

Fig. 1

In diagram, tangent to TC (Total Cost) is parallel to TR (Total Revenue) at OQ level of output. We observe that total profit of the firm is maximum at OQ level of output as the gap between TR and TC is maximum here. At any other level of output, the profit level will reduce.

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